The purpose of this dimension is to provide valuable information about the bookmaker’s financial situation. The financial information is most often disclosed by the bookmakers. For this reason the rating of the bookmakers are split into the following three group:
1 The companies that are listed on the stock exchange.
2 The companies that are privately owned but who send out yearly financial reports.
3 Companies where there is no information available for the public about their financial status.
The last group is the most difficult to give a correct picture of their financial security. This is because no financial reports are made public, so there is no information about the company revenue, company equity or even how many customers the companies have. The rating is therefore based on so called proxies. This is measurable data that gives an indication of the company performance and financial security. Read more about the Financial Security Rating in the FAQ. Read more about rating details in the Rating Guide.
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